The brief: Enhance awareness and consideration of Kmart’s affordable, on trend women’s clothing styles.
Credits - Photography: Wellcom; Art Direction: Paula O & Danni; Graphic Design: Paula
The results: 65% of customers would consider Kmart next time they purchase women’s apparel. 1 in 4 people noticed a difference in the women’s clothing range on offer, with the second most common perceived change being there were more on-trend, fashionable and modern clothing choices. 
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